Business Glossary
This glossary is a guideline for you to know a little bit more about the business market and the beauty of it. This guide will show you keywords and concepts in this evolving industry.
- Brand Name
- Noun
- An arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
- Example: Her brand name is getting known worldwide
- en: Marque
- Concept
- Noun
- An idea or invention to help sell or publicize a commodity
- Example: The company is constantly developing concepts for new products
- en: Concept
- Creativity
- Noun
- The use of the imagination or original ideas, especially in the production of an artistic work
- Example: What is called mass culture appeared to include many more practices and manifestations of CREATIVITY than the perceived established arts
- en: La créativité
- Inspiration
- Noun
- Someone or something that gives you ideas for doing something
- Example: The golden autumn light provided the inspiration for the painting
- en: Inspiration
- Management
- Noun
- The control and organization of something, esp. a business and its employees
- Example: He assumed management of a large real-estate company
- en: Gestion
- Marketing
- Noun
- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- Example: We propose a reduced-form, aggregate-level demand specification that addresses the unique context of catalog product marketing and creative design issues with multiple catalog versions, multiple product categories, and hundreds of item alternatives
- en: Commercialisation
- Wokflow
- Noun
- The sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion
- Example: When you're beginning to craft your workflow, keep the goal in mind: efficiency
- en: Flux de travail
